Privacy Policy

Atoy Group’s Privacy Policy

Created 21.5.2018 (Translated from Finnish at 13.1.2023)

The Atoy Group includes three companies in Finland: Atoy Power Oy, Atoy Automotive Finland Oy and Atoy Oy. In addition, the group includes companies in Sweden, Latvia and Estonia. This privacy statement explains the processing of personal data of Atoy Group’s Finnish companies.

Atoy Group processes personal data in accordance with this privacy statement and applicable legislation, so we ask you to read this privacy statement carefully. If necessary, we make updates to our data protection statement as our operations develop or legislation changes.

What personal data is collected in the Atoy Group?

Your personal data can be collected in different ways. We receive personal information about consumers from the consumers themselves or from a public register such as Trafi. We receive personal information about business customers from the individuals themselves.

Information collected from personal customers:

  • Customer contact information: Name, address, phone number and email address
  • Vehicle registration number
  • Your consent to receive marketing communications
  • Information related to customer relationship management, e.g. customer feedback and customer service call recordings

Information collected from business customers:

  • Business customer contact information: Contact person’s name, phone and email address
  • Vehicle registration number (if applicable)
  • Customer feedback
  • Information about the company

Information collected from Trafi (applies only to customers of Atoy Power Oy):

  • Make and model of the vehicle and other technical data
  • Name of the keeper/owner of the vehicle
  • Address of the keeper/owner of the vehicle

Atoy Power Oy’s (Atoy Autohuollot) mobile application also takes into account the customer’s location in relation to the Atoy Road Service road service, but this information is not saved or passed on under any circumstances.

Purpose of personal data processing

We only collect and process personal data that is necessary to conduct our business, manage customer relationships, provide services and products, and for other appropriate commercial purposes. We process your personal data for the following purposes:

1. Customer relationship management and offering services/products

We process your personal data primarily by maintaining and managing the customer relationship between you or the company you represent and us. We can also contact you to tell you about new services and/or products and process your personal data for marketing research and customer surveys. We process your data for the implementation of the contract and the so-called based on a legitimate interest.

2. Service development and internal reporting

Atoy Power Oy (Atoy Autohuollot) collects information about the way users move around the service in connection with online and mobile bookings using Google Analytics. This information is used to develop services. Information is not identified per user.

When booking online, we collect information about the browser used, the web interface, the pages browsed and related information, as well as where the page was accessed from. In mobile booking, data collection is similar, but narrower, because it takes place in our own application.

All user data is stored completely anonymously, so the data cannot be linked to a specific person or IP address. In other words, the analytics does not collect any information that could identify the user.

3. Any other purposes to which you have consented

We also process your personal data for possible other purposes, if you have given your consent to such processing.

Transfers and transfers of personal data

Personal data may be disclosed to companies belonging to the Atoy Group within the limits permitted by law and for the purposes described in this privacy statement. Personal data can be transferred between Atoy Group companies also for internal administrative purposes, e.g. for reporting purposes. The transfer of personal data within the Atoy Group is based on our legitimate interest in conducting our business and managing our customer relationships, as well as informing customers about the services of other companies belonging to the Atoy Group.

We may also disclose personal information to third parties:

  • to the extent permitted or required by law, e.g. to fulfill a request for information presented by a competent authority or in connection with legal proceedings;
  • if we are involved in a merger, corporate reorganization or sale of the business or part of it;
  • with your consent to the parties to whom the consent applies.

Car registration numbers are available from Atoy Power Oy (Atoy Autohuollot) and SOS Hinaus (SOS International Oy). The company in question produces the Atoy Road Service road service.

Transfers of personal data outside the EU

In principle, your personal data will not be transferred outside the EU. If this were to happen, we will make sure that the processing, transfer and storage of your data is carried out according to the grounds required by law and with sufficient protection mechanisms.


We use cookies on our website. Cookies are short text files that the web server stores on the user’s terminal device. Cookies provide information about how users use our website. We may use cookies to develop our services and website, analyze usage, and target and optimize marketing.

You can prevent the setting of cookies, limit the use of cookies or delete cookies from your browser. Since cookies enable our website to function, restricting the use of cookies may affect the usability of the website.

Retention of personal data

Personal data is stored as long as it is necessary according to the purpose of their use or the requirements of the contract and the law.

Protection and storage of personal data

Only those employees who need to process customer data for their work are entitled to use the system containing personal data. The information is collected in databases that are protected by firewalls, passwords and other technical means. The databases and their backups are located in locked rooms and only certain relevant persons can access this information.

The customer’s rights and possibilities of influence

The right to access personal data

You have the right to receive confirmation from us as to whether we are processing personal data concerning you and to know what personal data concerning you we are processing.

Right to rectification of data

You have the right to request that we correct incorrect or outdated or otherwise incomplete information about you.

The right to restrict processing

You have the right to object to or limit the processing of your personal data in certain situations.

The right to have the data transferred

You have the right to receive your personal data in a structured, commonly used, machine-readable format and to transfer your personal data to another data controller if the data processing is based on consent or an agreement and the data is processed automatically, i.e. with some kind of program.

The right to withdraw your consent

When we process your personal data based on consent, you have the right to withdraw your consent at any time. After that, we will not process personal data, unless there is another legal basis for the processing.

Contact us

You can ask about this privacy statement or the processing of your personal data by contacting us by email at Atoy Group Olarinluoma 20 02200 Espoo tel. +358 (0)9 6827 1